Digital Marketing: Content Marketing & Social Media Marketing

Content Marketing

Content marketing is the strategic digital marketing approach focused on creating and distributing valuable and relavant content to attract and retain customers and manage your brand. Basically, content marketing is the art of communicating with your customers and prospective customers without actually selling. Instead of pitching your products or services directly, you are delivering information that makes your buyer smarter and more knowledgable. This can include newsletters, videos, e-books, blog posts, sharing links, etc. The essence of this marketing strategy is the belief that if you consistently deliver valuable information to prospective customers, they ultimately reward you with their business and loyalty.

Social Media Marketing

Social media marketing is the heart of content marketing and can add value, build relationships and drive sales. Content Marketing/ Social Media Marketing are truly an integral part of running a business today. It can help you to build your reputation and strengthen your relationship with your customers. And what is even better is that it is very cost-effective and often FREE. While Social Media Marketing does need to be actively managed, your company or products may already be getting discussed on Social Media so it is important to manage your brand and use Social Media to your advantage. You can better understand your customers and their perceptions and therefore provide better customer service.

Sprocket Tech Can Help With Your Digital Marketing

Sprocket Tech can help you develop a content marketing strategy and social media presence for your brand on Facebook, Twitter, Google+, Instagram, Yelp, LinkedIn, Pinterest, etc. as well setup a blog for your website. This will be the base from which you can create and spread relevant content consistently across social networks to help get your brand name or product/service out there, drive traffic to your website and increase sales. Along with social media, it’s important to ensure your website has optimal search engine optimization (SEO). We also recommend setting up Google Analytics (it’s free!) on your website to track traffic and give you insight into how well your marketing strategy is performing.