Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Better content on your website will result in better Search Engine Result Pages (SERP). This means that your website will be ranked higher in search results. Content can include text, images, video, etc. Search Engine Marketing (SEM) includes both organic onsite and offsite Search Engine Optimization (SEO) and paid Search Engine Advertising (SEA).
Onsite SEO
Sprocket Tech ensures all of our website designs incorporate a solid onsite SEO strategy by ensuring our websites are mobile-friendly responsive and use the appropriate titles, tags, keywords and formatting are used.
Offsite SEO
Offsite SEO strategy helps to optimize your search engine results by external sources (i.e. press releases, backlinks from other relevant third party sites). A backlink is essentially a link to your website from another website. Obtaining backlinks from other relevant websites is imperative for good SEO. The more relevant and popular the website, the better results you will achieve. Social Media Marketing will also help your page ranking as they add to your credibility and as more people like or bookmark your links.
Local Search Engine Optimization
If you have a local store front or service a particular localized area, then you need to focus on local SEO. This will help you target potential customers that are actively searching for your products or services in your local area.
Paid Advertising
You can also pay for Search Engine Advertising (SEA), such as on Google AdWords/AdWords Express or other Pay-Per-Click (PPC) campaigns. However, depending on the paid keywords and your competition, this may not be as effective for those businesses on a tight budget. Another inexpensive option is to pay for Ads or “Boost” posts on your Facebook Page or other Social Media sites as part of your content marketing strategy.
Contact us today to see how we can optimize your website for search engines or help with your marketing and advertising.